F.Ore You is a range of mineral hydration salts designed to make salt sexy. Most hydration salts are aimed solely at fitness junkies, but F.Ore You is for everyone. Creating a simplistic, monochromatic look to invite more than just fitness folks onto the trend. It looks good in your handbag, sports bag, or the morning after the night before.

The brand is easy to replicate across new flavors and products, with a million applications for marketing because of its simple design elements.