As an alcohol-free advocate, the founder Paul and his AF friends found that their energy and mood would always start to wane as social events progressed, while their alcohol-drinking friends would feel the opposite.

This would often create a mental tug-of-war between FOMO and not wanting to waste the next day being hungover and remembering awkward moments.

Using a scientific process, the optimum combination of healthy adaptogens was found that would give you a gentle but noticeable feeling of good energy.

Hence Elta Ego was born – expertly crafted non-alcoholic cocktails that help you connect with your elta ego, your best self.