Having battled with low iron levels all her life and during pregnancy, Tanya struggled to find a product to boost her iron levels without experiencing adverse effects. The pharmacist in her thus invented Dome to deliver medicinal products with an exceptional taste profile. Each product has been researched in lab for its efficacy before being encapsulated in a artisan chocolate dome.

The brand required a precise mix of clinical trustworthiness and fun innovation as it was neither a confectionery chocolate or a pill. The balance comes from the clean white tubs and a specific colour pallet for each product making the brand easily transferable across future products.